Shelley Moore
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Shelley Moore
Leadership | Strategist
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Elkhart 2040
Elkhart 2040

Elkhart 2040

Working with the Mayor of Elkhart’s staff, developed the Elkhart 2040 plan framework as the City’s first economic planning initiative. The effort focuses on engaging all sectors of the City and its influencers to collaborate on prioritizing the next priority projects that will grow and measure success for the City of Elkhart. The initiative starts with engaging 70 community leaders to engage in three teams: Talent Optimization, Industry Diversification, and Land Use and Infrastructure. The goal is to diversify the industries driving Elkhart’s economy and assure that workforce readiness and intentional land developments are supporting progressive growth - including the promotion of Elkhart’s three Opportunity Zones. (2018-Present)

River District Implementation Team

River District Implementation Team

Project Lead commissioned by the City of Elkhart to lead the design process, professional services team, research, redevelopment plan, budget, and communications for $30MM of public investment that will generate over $250MM in private redevelopment investment in the Elkhart River District as an extension of the downtown. (2016-Present)

Elkhart Health Fitness Aquatics and Community Center

Elkhart Health Fitness Aquatics and Community Center

Administrator, contracted by initially the YMCA/The Center board of directors and later the Community Foundation of Elkhart County to lead strategic plan development, project design, fundraising, and communications for this $69.5MM facility that will be one of five of its kind in the country. The project entails a collaboration with the Community Foundation of Elkhart County, Beacon Health System, Elkhart Community Schools, The Regional Cities initiative, The City of Elkhart and the many members of the generous Elkhart philanthropic community. (2013-Present)

City of Elkhart, Indiana

City of Elkhart, Indiana

Contracted to complete City of Elkhart’s brand development, city-wide communications platform, first city economic development plan, and design and develop a public/private partnership for a youth innovation center. (2017-Present)

Curtis Hill for Indiana Attorney General

Curtis Hill for Indiana Attorney General

For Curtis Hill, Indiana Attorney General, 2017 Election - led campaign operations including branding, communications, fundraising, accounting and administrative functions for Indiana State Republican Convention and the General Election. Won 61.94% to 38.06% of the vote. (2016-2017)

REES Theatre Project

REES Theatre Project

Assisted fundraising team with the strategy and communications for $1.5MM capital campaign to restore the theatre 2019-2020. The organization worked to achieve the goal by June 2018 to receive a Regional Cities Initiative grant match. (2017-2018)

Tippecanoe Lakes Sewer Initiative

Tippecanoe Lakes Sewer Initiative

Completed public campaign marketing, communications, training and advisory services for petition process achieving nearly 50% of freeholder signatures with 15% required. Project expanded to formation of a regional sewer district with other surrounding lakes. (2017-2018)

Vicki Becker for Elkhart Prosecutor

Vicki Becker for Elkhart Prosecutor

Completed communications strategy including website, direct mail, brochure, and online marketing with videos for final two week campaign blitz. Results to be determined. (2018)

St. Joseph County Indiana

St. Joseph County Indiana

Completed strategic planning and project prioritization sessions with administrative department heads to determine the three-year vision, mission, goals, objectives and strategies for the county. Plan resulted in project rollouts and new staff hires and assignments to complete key projects. (2017-2018)

Town of Middlebury, Indiana

Town of Middlebury, Indiana

Team effort with Town Manager and Core Team to discover town branding. Facilitated six focus groups from all walks of life and commerce in the town to understand Middlebury's advantages and DNA uniqueness. Created branding and logo to distinguish them from their neighbors in northern Indiana. (2013)

City of Plymouth, Indiana

City of Plymouth, Indiana

Completed public focus groups and developed the city brand platform including public communications, wayfinding, and city gateways. (2015-2015)

Ronald McDonald House Charities of Michiana

Ronald McDonald House Charities of Michiana

Developed strategic plan with board of directors to include the expansion from a Family Room with three rooms to a House with 20 rooms at Memorial Hospital in South Bend. Facility opens February 2017. Facilitate planning, staff recruiting, performance management, marketing, fundraising and board development with CEO and board. (2012-Present)

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Elkhart 2040
River District Implementation Team
Elkhart Health Fitness Aquatics and Community Center
City of Elkhart, Indiana
Curtis Hill for Indiana Attorney General
REES Theatre Project
Tippecanoe Lakes Sewer Initiative
Vicki Becker for Elkhart Prosecutor
St. Joseph County Indiana
Town of Middlebury, Indiana
City of Plymouth, Indiana
Ronald McDonald House Charities of Michiana
 
 
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